Programme Overview
The BBA programme is a career-oriented undergraduate degree designed to build future business leaders and entrepreneurs. It covers core management subjects including marketing, finance, human resources, operations, and strategy — with a strong focus on industry practice through live projects, guest lectures from industry leaders, and a compulsory internship module. The programme prepares students for corporate roles, start-up careers, and is an ideal foundation for the MBA.
Key Highlights
- Industry-aligned curriculum co-designed with business leaders
- Specialisation tracks: Marketing, HR, Finance, or Entrepreneurship
- Mandatory 8-week virtual internship with partner organisations
- Guest lectures and live workshops from senior industry professionals
- Case study-based pedagogy using Harvard Business Review cases
- NEP 2020 compliant with multiple entry-exit options
- Dedicated placement cell with campus hiring by top companies
- Start-up incubation support through MSDU Innovation Hub
Semester-wise Syllabus
1Semester I
1
Semester IPrinciples of Management
Business Communication
Financial Accounting
Business Economics
Computer Fundamentals & MS Office
Fundamentals of Marketing
2Semester II
2
Semester IIOrganisational Behaviour
Business Mathematics & Statistics
Business Law
Managerial Economics
Basics of Human Resource Management
Introduction to Entrepreneurship
3Semester III
3
Semester IIIMarketing Management
Financial Management
Human Resource Management
Production & Operations Management
Business Research Methods
Elective I (Marketing / Finance / HR)
4Semester IV
4
Semester IVConsumer Behaviour
Corporate Finance
Training & Development
Supply Chain Management
Digital Marketing Fundamentals
Elective II (Analytics / Retail / Banking)
5Semester V
5
Semester VStrategic Management
International Business
Corporate Governance & Ethics
Elective III — Specialisation Core
Elective IV — Specialisation Elective
Summer Internship Report & Presentation
6Semester VI
6
Semester VIBusiness Policy & Strategy
Project Management
Start-up & Venture Development
Elective V — Specialisation Advanced
Industry Live Project
Final Project / Dissertation & Viva
Career Prospects
Business Development Executive
Marketing & Sales Manager
Human Resource Associate
Retail & Operations Manager
Entrepreneur / Start-up Founder
Management Trainee (MNC)
Banking Relationship Manager
MBA (IIM, XLRI, MDI, etc.) entry
Eligibility Criteria
10+2 (any stream) with minimum 45% marks
Relaxation for SC/ST/OBC/PwD candidates as per UGC norms. Refer to the Admission Prospectus for exact eligibility and cut-offs.
Admissions Open 2026–27
BBA
Commerce & Management
Total Fee₹54,000
Per Semester₹9,000 per semester
Duration3 Years
ModeOnline
Intake180 seats
Topics Covered
ManagementBusinessMarketingHRFinanceMBA Prep